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Abhishek Kashyap

Abhishek Kashyap

marketing executive
lupin
 
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Suggestions to aspirants
4 things always keep in mind 1. Whatever happens be polite to customers 2. Marketing is all about your creativity and will to sell 3. Respect each and every one in your business periphery 4. Stick to basics
Future prospect
After 10 yrs at a position of divisional deputy .GM
Importance of STP
Very important. Else all marketing efforts get wasted.
Growth Prospect in marketing
10 times faster as we have market exposures10 times more than any other field.
Importance of 4ps
Product price place and promotion and new one-packaging. These are pillars of every marketing activity.. to earn revenues and to built market image these are very important basic things. A right product with right price at right place and supported by right promotion to right customers.
Recommended Courses and Certification
Mba or pgdm or executive certificates
Importance of Marketing
My role is important in the sense that we .are backbone of company business. What i do influences the company strategies and future growth prospects. I am at initial level of sales force and selling company products is my key responsibility. Profitability of company is dependent on my work output.
Future trend
Promotion is the king. Whether it is sales or marketing. Market is changing every day , relationship is essentiall. Consistency is the key. In every effort you put in. Product knowledge is available to every customer on internet . So customer loyalty building is not easy as it was earlier . me to products and services increases every day.
What can be achieved
No limit to success till one is hardworking, knowledg eager and creative.
Competitiveness
Marketing professionals need to be stable at mind. Think peacefully and justifiably. Other fields do not provide opportunity to get close to large number of people and so leaders are made in marketing fields. Pressure working is max in marketing
Recommendation
One like yours, et, continue reading mmarketing books self development books
Positioning the product
Positioning depends on customer demands. Customization is essentiall. I am in pharma sector and we meet doctors updating with current medicine knowledge , individual product strategy by promoting and designing reminders in relation to doctors outlook to medicine. A medicine fare at a selected retail outlet will very beneficial. With product and disease knowledge at retail outlet also useful gift to bulk purchase of medicines.
Importance of On line marketing
Direct marketing is more important online purchasing is more easy. In online marketing feasibility factor is low so it is not as important for companies
Growth
Initially monetary and 4 yrs hence vvertical. To reach at top of marketing responsibility .
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