Avinash Kaul
CEO
Zoom & ET Now
Avinash Kaul is a member of:
Differentiate Strategies in place with your Competitors
As TV brands we look closely at the changing technology and distribution
platforms and we believe that as content producers we have to be
agnostic of the platform of delivery . Our focus on digital especially
social media and expansion outside the boundaries of India I believe
gives us a unique edge over our competitors.
Market share Captured
As zoOm we are the No.1 Bollywood Channel in India as well as the world
and also the No.1 Social Media brand in India ( FB we are No.2 Media
brand in India .G+ we are No.1 , Youtube we are No.1 etc ).
Positioning products in market
By a very sharp focus on our specific Target audience and extremely
sharp focus on the markets . We cater to 15-24 Sec AB in HSM 1 Mn +
markets and offer contemporary Bollywood content .
Brand Identity creation
All the 360 degree efforts that the TV brand makes across TV ,
International , Ground , Online etc ..all of this adds up to make the
brand identity .
Thoughts on Social Media Monitoring Tools
Adequate enough but not used effectively by all marketers. And also quite a lot of them so it can get confusing.
