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Chaitra Pallavi R. S

Chaitra Pallavi R. S

General Manager, Marketing Communications
Unilog Content Solutions
 
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Chaitra Pallavi R. S is a member of:

Marketing - Expert
Unique strategies that gone unseen or a superhit.
Devising an effective communications channel with the right mix of media vehicles for promotion will help the marketing
Brand Identity creation
Creating an apt brand identity is possible when one attempts to understand the end-customers perception of the brand/product, elucidating the attributes of the brand in a simple and succinct way by feeling the pulse of the brand. And finally connecting all the relevant dots will give that solid brand identity. Have had an opportunity to create two mother brands and three product brands, and both the times answering all the relevant questions has helped us. And of course, consistent re-affirmation of the message at various marketing podiums like events, advertising, word of mouth, and employee communications will strengthen the brand and carve that identity which was more of rational insight when created.
Company description & strategies in place
Unilog Content Solutions is a global technology and services company that specializes in "Big Data Analytics" and "Product Data Management" for eCommerce. Unilog is a 10 year old Mysore based company working on the concept on Big Data Analytics & Product Data Management even before the concept/word was coined.

XRF2, a SaaS product for Big Data Analysis and CIMM2, a mature eCommerce business model are Unilogs flagships products.
Biggest pain point
Explaining that there is more to Big Data than analyzing the data derived out of Social Media Networking.

Todays Marketing Trend
Clearer Vision on the "Value of Analytics", never did companies perceive the power of analytics as now, with increased communication channels and brand presences, businesses are looking at streamlining and facilitating content specific to their target needs.

"Mobile Marketing" is yet another trend which will power the future of interactions, allowing marketers to optimally customize and personalize content.
Thoughts on Social Media Monitoring Tools
Indeed a boon to the marketers, especially B2C segments. It helps companies who aggressively use Social Media Networking as part of their marketing plan, where the tools help them track, analyse and make strategic decisions.

From a customer point of view Purchasing of a product Is
Need, Lifestyle, Cost.
Some of the Marketing Appeals & Tactic
We have had really long standing customers, some are as old as the company and we take pride in the fact that we have been able to win the customer trust. We will continue to strive forward further garnering these relationships.

We are carefully working towards building a brand and creating visibility through tried and tested mediums of marketing like participating in the events, creating effective communication channels, continuing to do what we are good at, media relations etc..,
Past, present and future of Marketing for marketing experts
Going back to the basics, establishing trust, creating transparency.
Opportunities for Business in 2012- the ways to take advantage of them
here are plenty of opportunities going forward for the company, as its offerings are specific to the needs of our target audience. Until the beginning of the year, we were just Services Company but today we have product offerings which are developed to addresses the pain points of our customers.

And we are looking forward to leverage on the domain expertise gained during the last 10 years, expand our reach through our long term partners and further motivate the employees to innovate.
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