Director Sales and Marketing
App Me In
Divya Purnaiya is a member of:
Differentiate Strategies in place with your Competitors
At App Me In (www.appmein.com) we create mobile applications for
enterprises. Our offerings are built faster , cheaper and smarter than
any other firm !!
Unique strategies that gone unseen or a superhit.
Our apps ensure customer loyalty, and therefore reward our clients most
valuable customers. We provide solutions that are simple with a superior
Positioning products in market
App Me In - taking Your enterprise to your customers pockets
Brand Identity creation
By building strong relationships and providing high service quality
Way to reach customers through sales force
Like all start ups, sales is a critical function in our organization,
the top management is very hands on, giving sales personnel all the
training they need, and giving them enough freedom, to bring in business
through their own creative techniques.
Some of the Marketing Appeals & Tactic
Traditional cold calling, pr , relationship building etc
Company description & strategies in place
App Me In is the latest offering ,from Principal Axis Systems Pvt Ltd, a
firm with award winning products in the web app space. App Me In, the
mobile arm, focuses on enterprises, and creates smart solutions for
Our marketing strategies are 360 degrees in nature, ensuring a holistic approach to the innovative customer.
Todays Marketing Trend
The investment on the mobile app; the penetration of technology in
marketing ; and the higher levels of customer dialogue ( through mobile
apps and social media)
Biggest pain point
Getting companies to formulate strategies in newer areas ( For example
Brand managers might believe that mobile apps are a must for their
organization, but actually formulating the mobile strategy is time
Matrix to Long sale cycle and multiple Buyers at same time
Engagement means longer loyal periods, more business from the same customer, referrals from the client
Relationship of Marketers with the CEOs
Depends on a case to case basis. Based on the customer focus of the enterprise and product portfolio primarily.
From a customer point of view Purchasing of a product Is
Value, solution to pre identified pain points, ease of adaptability
Thoughts on Social Media Monitoring Tools
The area still needs a lot more work. But solutions do exist , which give valuable insights
Past, present and future of Marketing for marketing experts
customer , customer and customer!