Independent Practice Head - Global PR 881984 Communication
A Limited Company
Joy Mukherjea is a member of:
Joy Mukherjea's Experience
Head/ VP/ GM-PR/ Corp. Communicatio
A Limited Company, Delhi, INDIA
Contribution to the field
Currently, I am an independent practice head handling PR, Strategic Branding, Marketing & Corporate Communication at a national & global level. I get to work with organizations and brands across diverse industries where each AOR and KRA of PR & Communication is different and strategically objective.
Today's business has only 3 major functions - Marketing, Communication & Innovation. Its a fine art and science of
Importance of Marketing
If I believe the art of marketing communication is the language of creative leadership, then regardless of technology changes you need a facilitator for well-crafted messages through PR, branding or communication, where comes my role in with idea marketing for greater market share & brand equity.
Positioning the product
To build, effectuate & sustain excellence in both external & internal communication with a view to differentiate brand promises & values from the rest as the products are made in the factory, but the brands owe its birth & reputation only to the mind's eye, not to legalized lying through advertising
Social media & digital marketing trends are certainly on the rise along with Image Journalism, EXIN Comm, Digi Newsroom & Audio Visual Media Releases for effective Thought Leadership communication & campaigns. But the knowledge, know-how & the application areas call for more creative intelligence!
Importance of On line marketing
Marketing & Comm is now like a cocktail of speed, accuracy & direction. E-com has already set the momentum, so PR & search guys together can do wonders from building a brand to its reputation management. How to increase quality & online ROI depends on how you integrate ATTRACT, PERSUADE & CONNECT!
Recommended Courses and Certification
Any relevant degree in Marketing & Communication will definitely have an edge but if you're not a creative thinker and a natural analyst all those fat degrees cross up the prospect of a good leadership. Discovery is like seeing what everybody has seen & innovation is like what nobody has thought of!
Sitting at a major business hub overseas, planning & controlling expansions of an international business in the Asia Pacific region with respect to development in strategic marketing & corporate communication for leadership to me, is a creative action led by progressive curiosities, not a position!
There’s always a way to do it better & so reading is extremely crucial like Harvard Business Review, all series of Al Ries, Laura Ries & Jack Trout, Paul Argenti, Brian Solis, Drucker, Morrel & Caparrell, Porter, Aaker, Day, Knapp, Delano or George Merils. Also, Start With Why by Simon Sinek!
What can be achieved
I guess there are no speed limits on the road to innovation and if you still talk about limits, don’t they only exist in the mind? So go beyond the limits, of course if you are allowed by your think-tank above you and create a new driveway for your brand & push your competitors to reposition theirs.
Not all marketing is always sell able to everyone but what you sell is always marketable! Create awareness for what you like to sell and get them pay for the benefits you promise.
Importance of STP
As much as speed, accuracy & direction! It’s all about consumer psychology, age, lifestyle, outlook, social standing & the change in taste & behavioral syndromes. At times products are positioned by their aspirations also. So all these 3 are vital for campaigns that aim at the easy mind connect.
Role in an organization
A creative leadership role: Strategic marketing integrated with national and global PR, Branding & Corporate Communication with innovation, audit, ROI, people, network and media management.
Importance of sales
Ineffective selling is a clear giveaway of a poor marketing & communication program. You drive the entire revenue in through sales while you spend big or goodish on marketing. The surplus that you earn keeps your engine well-oiled, makes you spend more on R&D, expansion & people retention.