S.R.Gopal Rao Opticians
Meghana Manay is a member of:
Market share Captured
I cant disclose the exact statistics. But if you are look at the impact
of our market campaigns there has been a very consistent but a slow
conversion that taken place. By the time we complete the campaign and to
the time you see the result you will find a gap.
Unique strategies that gone unseen or a superhit.
Right now we have two in the pipe line. But we have not implemented yet
to see any result. It may impact our customer because no one has done it
as of now. So I cant explain now.
Positioning products in market
We are in retail for the longest time. We are designing product which
comes with style & much matured so that everyone can understand the
product better. We cant restrict our product to a particular segment(
like gender, age). Our Product is for the entire mass.
Brand Identity creation
Our brand identity is depends on what we are doing and our co strength.
There are several companies are around us. So it may create a negative
impact. If we are not creating a right image or repo through the ads. We
established our brand identity that exactly connected to what we are
selling. Our also playing some important role.
Way to reach customers through sales force
We are constantly awaring the market/ customer about product and
updates. We are looking for positive atmosphere for the entire process
and we want our sales force to be happy.
Company description & strategies in place
Use of project Management Solution is required where as most of the
companies are thinking that project management solution is required from
Todays Marketing Trend
Social Media Marketing is the most effective trend in marketing.
Biggest Pain Point
There is always ups and downs. From retail perspective we are selling
the product to the entire mass and we have to provide them the right
service also. I cant say that its a pain point, It is bit struggling.
Accurate model of customers buying process
Buying process is applicable to every industries. Because most of the
time customer does not know what exactly he want. We need to create
interest among them.
Relationship of Marketers with the CEOs
There should be a compatible relationship between the marketer and CEOs.
From a customer point of view Purchasing of a product Is
Need to Differentiate your product with someone else product.
Thoughts on Social Media Monitoring Tools
There are a lot tool that can be used like Google has lot of tools,
facebook. You can do campaign and promotion through this social media
tools. Google analytics helps to check the reach out.
Some of the Marketing Appeals & Tactic
In retail industry we are using discount and offers.
Past, present and future of Marketing for marketing experts
The future is probably much technologically advanced but the present is social media marketing.