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Vinay Gopinath

Vinay Gopinath

Head Marketing & Sales
Pan India Food
 
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Marketing - Expert
Differentiate Strategies in place with your Competitors
The strategy adopted by us to induce more trials has been successful and in our product category considered as very different from that of competition. The criticality of this strategy is sustenance and we are currently successful in that as well. This is truly providing an edge to us over others as the same is very cost effective.

Unique strategies that gone unseen or a superhit.
There are many strategies that may have gone unnoticed as most of the companies have not communicated and marketed that strategies that well.
Market share Captured
Market share growth is not being calculated in this segment through any independent syndicate study , but yes , we have gained a lot in terms of awareness and opening new outlets of our own and with franchisees.
Positioning products in market
We have positioned ourselves on the platform of fresh and innovative , Tasty and afforadable for Gelato Italiano.

Brand Identity creation
That depends on the brand requirement and consumers we are catering to. We have 8 brands in our portfolio and we have different brand identity and architecture for each of them
Biggest pain point
Many brands to focus on.
From a customer point of view Purchasing of a product Is
Product delivering the promise which consumers expect is the single most influence . Product deliverability !
Way to reach customers through sales force
No marketing program is successful without the sales force reaching their customers. We develop the programs taking valuable comments from Sales force as they are in constant touch with the consumers. The marketing program or promotions is then developed for the consumers. The sales force is given lot of tools which are scientifically tested like the media plan, Visual merchandising , price offs etc etc to reach their customers and enhance their sales.
Company description & strategies in place.
Pan India Food Solutions is one of the leading Food and Beverage Retail company operating in Fine dine/ Casual Dine , Cafe , Desserts , QSR and food courts formats. Today , we have over 125 outlets across 6 major cities in India and growing .. The Brands that we operate are Spaghetti Kitchen ( Italian Fine Dine) , Copper Chimney ( Indian Fine Dine), Noodle Bar ( Oriental) , Bombay Blue ( Multi Cuisine ) , The Coffee Bean and Tea leaf ( Coffee n more ) , Gelato Italiano ( Frozen Desserts ) etc .

We have clear market segmentation in place for the brands we operate and each brand has been built in a focused manner to cater to a particular type of customers. For each of the brand, Quality and consistent service delivery has been the biggest contributor backed with innovative and sales focussed marketing activations.
Todays Marketing Trend
Catering to the ever demanding youth marketing has been the biggest challenge and task for marketers!

Matrix to Long sale cycle and multiple Buyers at same time
Repeat customers , Average per bill and foot falls. And items consumed in each bill.
Accurate model of customers buying process
Not exactly.
Relationship of Marketers with the CEOs
Off late the relationship is getting better and most marketing heads occupying the CEO position is helping the organization and consumers .

Thoughts on Social Media Monitoring Tools
Weak tools and not a game changer media as of now as TV and Print are still way ahead.
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