Brand marketing can most of the times be a very vague term since it’s not aimed at any response in particular. To quote author Michael Ellsberg, "It gobbles up massive budgets, with the aim of painting a pretty “picture” in your mind of the product or service, or giving you a warm, fuzzy feeling when you think about it—in the hopes that that pretty picture or warm, fuzzy feeling might cause you to buy it, maybe, one day, down the line when you’re in a store and you happen to see the product."
Most of the times the term “Direct marketing” have a bad ring at people because of the bad sleazy, cheesy direct marketing (eg,spam mails) out there. And that’s why most of the marketers prefer the “no pain” situation by concentrating their efforts on the so called “image or brand advertising”.
But if you learn high integrity ways to practice direct response marketing, it becomes a shockingly cost-effective way of getting the word about your product or service. And this is because of the simple fact that they’re aimed at causing a specific response to occur.
Therefore I recommend high integrity direct response marketing because of two simple reasons-It gets you results “now”, and creates a compelling brand in the long run without being your marketing efforts going unfocused.