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How to Make Best Use of Content Marketing

By SiliconIndia   |   Thursday, December 6, 2012
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Bangalore: If you are using content marketing as a source of advertising your product or brand, then always make sure that your content is worth reading and that it is interesting. It should contain every important product details useful for promoting your product written in such a way that customers are attracted towards it and shows curiousness towards your content. If the content is boring and useless, then it’s a total waste of money organizing campaigns and publishing the content.

So, before producing the content as a marketer, you must always know your target audience and try to learn what is useful for them, as content marketing is all about supply and demand. This will help you improve your content and make them feel valued, which indirectly adds a personal touch to it.

If your content is interesting, then your customers will share it with their friends and relatives, as well as on social sites like Twitter profiles, blogs, Facebook, LinkedIn Profiles and other available social networking sites.

Susan Gunelius, President and CEO of KeySplash Creative, a marketing communications and branding firm, wrote on Forbes.com about the key to gaining success in content marketing. Some of the main points are:

1. Using the 4 rights of marketing- By testing your content using the four rights of advertising in the form of right message, audience, time and place as given in the book Content Marketing for Dummies. In this way you will come to know whether your content is worth sharing, is it good enough to attract customers or not. This method will not only help you improve your content quality but help you create content for all segments of customers.

2. Strategic Planning- There are different types of customers in the market. And for all of them you need to create different content which requires a huge amount of creativity and strategic analysis. So always be careful while providing content, because one right message may not be relevant for all the segments.

3. Social Sites- Take the help of social networking sites which are meant to be the best places for promoting your product.  It has become the marketing ground for maximum number of brands. Make the best use of timeline cover page, Pinning, postings and Apps.


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