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Mobile Marketing for condom Ads on Valentine's Day

By SiliconIndia   |   Monday, March 12, 2012
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Bangalore: On Valentine's Day the condom ads created hype through mobile marketing strategy. They were protection related ads which were done through mobile marketing. We can call it one of the best strategies followed by condom manufacturers. The day before Valentine's Day the advertising buildup ahead of 'The' day's ultra-romantic holiday was on full display as a flurry of companies announced their last minute marketing push for their intimate products.

A marketing analyst Mike Randazzo said "this year we've seen more ads than ever for personal products, especially birth control mechanisms like condoms and other contraceptives. Mobile is the new frontier for condom ads and I think we're going to see more of this channel push in the years ahead," as reported by Mobile Marketing Watch.

Valentine's Day is also recognized as National Condom Day. The LifeStyles Condoms makers said "This Changes Everything," the U.S. advertising campaign for the new SKYN Condom line.

A multi-million dollar global campaign for SKYN is now underway, as was announced on Valentine's Day morning. The ad blitz includes television, out-of-home and digital elements, and events in major U.S cities. In New York Fashion Week the campaign launched at style360, where models representing the SKYN brand handed out samples and feature augmented reality technology as part of the new campaign.

Carol Carrozza, VP of Global Communications for Ansell Healthcare Products LLC, makers of SKYN Condoms by LifeStyles said that "The introduction and reception of the SKYN brand to the marketplace has changed everything, and we are thrilled that our new campaign says just that." They believe that their new global campaign for SKYN will raise awareness regarding the advancements in condom technology today.

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