Marketing City

The Importance of Mobile Marketing: Illustrated

By SiliconIndia   |   Thursday, November 15, 2012
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Bangalore: Mobile phones are nowadays practically used for just about anything. Today over one billion  of the world’s four billion mobile phone users, use  ‘smartphones’ and about 3 billion use phones that are SMS enabled. It is widely predicted, that in the coming year (2013) mobile internet usage will overtake desktop and laptop internet usage. A study pointed out that during this year over 60% of all local searches were done using mobile devices; as reported by milagromobilemarketing.com



Since mobile devices now account for half of the local searches, marketers and business owners  must be willing to invest in Mobile Marketing for the coming year, as customers will buy your products only if they’re able to first find you.



Is a mobile website necessary for businesses today?



In order to keep up with changing consumer behaviors, creating a well designed mobile website with easy to read text, big buttons, easy navigation inclusive of geo-located maps is essential for the success of your business. Below is an informative infographic, brought to you by Microsoft Tag that illustrates the importance of mobile devices today. Take a look:





 



 


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