Marketing City

The Power Factors Influencing Consumer Purchases

By SiliconIndia   |   Thursday, February 28, 2013
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Bangalore: It’s every marketers business to find out, learn about and then employ influencing tactics in order to attract target audiences.  For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy. However, a great deal is decided by visual cues, the strongest and most persuasive being color. When marketing new products it is crucial to consider that consumers place visual appearance and color above other factors such as sound, smell and texture. To get a more detailed picture about color psychology and the kind of influence each color exerts upon us, take a look at KISSmetrics latest infographic.



The illustration informs you with not just color psychology marketing tactics but multiple other consumer influencing factors that help retailers effectively market consumer products online as well.  Some of the influencing tactics include: Overall website design, power words and the element of time.



Now take a look at the infographic presented below:




 


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