Marketing City

What Are They Thinking About Your Ads?

By SiliconIndia   |   Friday, February 22, 2013
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Bangalore: We are most likely to spot ads in almost any given form of media today, but what do consumers feel about ads?  Do the plentiful ads we see on social media have any impact on consumers?  What about the ads that saturate television, the Internet and are even show up in the cinema halls?  Are they convincing to begin with?  A study by market researchers Lab42, gives you a good idea as to what consumers feel about most ads. Among the five-hundred participants surveyed, only three percent said that sponsored posts on social media encouraged them to try a new product. And among the kinds of ads that made a lasting impression on consumers, funny ads towered over other ad categories including educative and sensual ads. Below is an infographic that gives you an understanding of consumers’ perceptions of advertisements. The informative illustration can help tailor your ads accordingly. The infographic comes courtesy of info@lab42.com, take a look:




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