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MARKETING DIGEST-Dec 27, 2012
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MARKETING DIGEST
Weekly Newsletter for Marketing Professionals
Dec 27, 2012
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NEWS THIS WEEK
As 2013 is about to close-in, it's a perfect time to review all your internet marketing efforts; those which worked well and also those that didn't. Here are a few internet marketing suggestions to consider. They include the trending sites as well as other sites that have great potential for online marketing.
Facebook's quick paced growth always seems to astonish us each year- from net revenue of $229 million in 2009 to a whopping $1 billion in 2011. Here is an infographic which illustrates the power and growth this social site wields.
Facebook updates, Twitter tweets, posting blogs, infographics and more content marketers have more than enough online platforms to market their brand. However, with the increasing amount of Social use and social marketing, winning strategies are all that separate market leaders from the rest.
When marketers think about identifying influencers on social networking sites, there is a tendency to only look at the obvious. Here is an infographic that illustrates the common pitfalls to consider while you take up the task of influencing the influencers.
Online marketing guru Rich Gorman points out that, earlier this year, the popular app Foursquare made a major leap forward from its early days as a "check-in" service incorporating local search functions that effectively make it a key player in local discovery apps. Find out more.
EXPERTS COLUMN
BY KAPIL MATTA, HEAD MARKETS, MITKAT ADVISORY SERVICES
In this article, the author discusses how one should focus on the brand and in turn a global audience.
BY AP BUSHAIRUSALAM, CEO, WAYBEO TECHNOLOGY SOLUTIONS
Business world is running at a fast pace to befriend and satisfy the needs of one person- "customer".
PROFILES
GENERAL MANAGER, UNILOG
Chaitra has over 13 years of exposure and experience in Mass Communications and Integrated Marketing Communications.
DIR. - SALES & MARKETING, APP ME IN
Divya has over 12 years of experience. She is also a visiting faculty at Mount Carmel Institute of Management.
EVENT
February 15, 2013, New Delhi
At the summit, highly successful Marketing professionals from various industries will share their knowledge, experiences and insights to help you choose the best Marketing strategy.