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MARKETING DIGEST-Jan 10, 2013
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MARKETING DIGEST
Weekly Newsletter for Marketing Professionals
Jan 10, 2013
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NEWS THIS WEEK
As interesting data and curiosity over the relatively new social networking site-Pinterest draws more and more number of consumers within its loop, the opportunities to use the social-media site for marketers have grown tremendously.
The illustration is of high relevance to marketers and individuals wanting to understand how to effectively implement SEO. Here, you also gain good insight concerning appropriate Link Velocity, Monetization, Anchor Text and more.
We are in the age where content is king. Hence it becomes increasingly important how you project your business online. Regardless of age, profession, or position, here are a few things that people quite commonly do that eventually ends in failure.
Now that consumers are essentially always online, brands can easily tap into this availability with innovative promotions, using rich media content. Here, you get a closer look as to how we consume content from brands in this digital era.
People aren't focusing as much on paying for advertising through traditional Google Ad Words, or any pay-per-click marketing avenues, in general. Find out more about trending marketing tactics here.
Although brands may strive to reach the heights of Coca-Cola in terms brand awareness, getting there is easier said than done. Here we take a look at some of the common hindrances when it comes to building brand awareness.
Certain trends have emerged in recent months that promise to shape viral marketing for a long time to come. Here are some predictions for the three viral marketing trends businesses ought look out during this year.
EXPERTS COLUMN
BY VAIBHAV TEWARI, CHIEF MARKETING OFFICER, MICROLAND
Here the author explains about content that resonates with a marketer's niche audience. The article briefly educates the reader on how to effectively connect with targets via rich media.
BY SUNDER MADAKSHIRA, VP, SAP LABS
In the article, the author breaks down how you can gain a competitive edge by following just three steps, click to find out what they are.
PROFILES
HEAD - MARKETING, REELEEZEE
With over 9 years of experience in research and entrepreneurial roles, Satyendra is responsible for creating awareness & establishing a reliable partnership with SMB owners.
ASSOCIATE VICE PRESIDENT MARKETING, NITCO
With over 18 years of experience, Subrata specializes in Branding & Developing customer interface.
EVENT
February 15, 2013, New Delhi
At the summit, highly successful Marketing professionals from various industries will share their knowledge, experiences and insights to flourish your business by choosing best Marketing planning processes and marketing/business challenges to achieve an organization's overall mission and vision.