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MARKETING DIGEST-Jan 17, 2013
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MARKETING DIGEST
Weekly Newsletter for Marketing Professionals
Jan 18, 2013
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NEWS THIS WEEK
Following are the ten realistic predictions which allow Chief Marketing Officers world-wide to sufficiently prepare for the year ahead. Take a peek.
Here's an illustration that gives you a good idea to where SEO is headed and can thereby help you to align your digital marketing activities according to such changes.
With fewer new shoppers to attract these days, online retailers have fewer opportunities for new customer acquisitions. Find out more.
Here is an interesting illustration, which shares with you some encouraging statistics on why you'd want to utilize a content marketing strategy for your business this year.
Here, Gartner estimates that mobile advertising growth will be aligned with technology adoption and the stabilization of emerging economies, but will mostly be driven by large markets.
Whether you decide to start a fresh digital marketing campaign or simply plan to revise an existing one, here's what you should know.
Several Marketers indicate that online videos are now much more effective compared to TV ads, and agreed that digital videos are effective in providing their brands incremental reach.
EXPERTS COLUMN
BY RIPUNJAY SINGH, MARKETING HEAD, VRLA MANUFACTURING COMPANY
In the article, the expert explains about how "Guerrilla marketing" strategies could be used to get a small business known.
BY RUSHABH N. VASA, DIRECTOR, INSTINCT MEDIA & THE GREEN INDIA
In the article we discover the ways in which start-ups can use social media for cost-effective marketing.
PROFILES
MANAGING DIRECTOR, INQVENT HOLDING
As a MD at InQvent Holding, Shyam plays a vital role in planning long term growth strategies and identifying inorganic growth opportunities as well.
SENIOR PRODUCT MANAGER, NOKIA SIEMENS
With over 11 years of experience, Abhik is well versed with Strategic Marketing as well as Product Planning.
EVENT
February 15, 2013, New Delhi
At the summit, highly successful Marketing professionals from various industries will share their knowledge, experiences and insights to flourish your business by choosing best planning processes.