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MARKETING DIGEST-Jan 31, 2013
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MARKETING DIGEST
Weekly Newsletter for Marketing Professionals
Feb 5, 2013
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NEWS THIS WEEK
When executed well, thought leadership marketing can place your brand upon a pedestal. Here are a few snags listed, helping you better your strategy concerning white papers.
Marketers have shared their ideas and investment plans for online marketing for 2013 making this report a definitive guide to marketing campaign planning and execution this year.
A high percentage of customers are found to be dissatisfied with the relationship they have with brands. Here you find out how organizations are unintentionally pushing away their customers.
Ever wondered if retail mobile apps are powerful selling tools with consumers or perhaps might just be overrated? Here you get all the information regarding: consumers favorite places to socially share online purchases & more.
Did you know that Pinterest can drive more referral traffic than Twitter? Bring you more leads than LinkedIn and Google+ combined? Here you find out the 10 commandments for using Pinterest.
There have been many changes and innovations in 2012, and these changes have influenced the way that marketing will be done in the year ahead. Here are short notes on Big Data, crowd sourcing etc.
When looking at your marketing plan for 2013, remember press release distribution has been proven due to multiple factors, but these include the fact that one release gets you multiple back links.
EXPERTS COLUMN
BY KHALID ISAR, COUNTRY GENERAL MANAGER- INDIA, ALIBABA.COM
Here are some suggestions on how to make e-commerce go smoothly for business owners and to also nurture a positive relationship with your customers throughout.
BY DEBAMITA NAG BUSINESS HEAD, CINEMAX INDIA
In this article, the expert gives you a few examples of effective marketing. Here, the scopes of marketing in cross business are also discussed.
PROFILES
GENERAL MANAGER, UNILOG
Chaitra has over 13 years of exposure and experience in Mass Communications and Integrated Marketing Communications.
SENIOR MANAGER & TEAM HEAD- EXPORTS, VOLTAS
Vishal heads All India Key Accounts Function of UPBG which includes managing a team of sales, Defense & telecom ACs and Institutional sales.
EVENT
February 15, 2013, New Delhi
At the summit, highly successful Marketing professionals from various industries will share their knowledge, experiences and insights to flourish your business by choosing best Marketing planning processes and marketing/business challenges to achieve an organization's overall mission and vision.