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MARKETING DIGEST-Feb 7, 2013
 
MARKETING DIGEST
Weekly Newsletter for Marketing Professionals
Feb 8, 2013
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NEWS THIS WEEK
The Strategic Marketing Summit in New Delhi will be hosted on February 15, 2013. The exclusive Summit is set to focus on how marketers can reach the NextGen level.
Today your customer is more likely to seek opinions from fellow consumers to guide his/her choices from online forums than relying on the opinions of editorial critics. Find out how you can turns things around in your favor.
Here, is an illustration, which addresses some of the most common concerns among marketers, which include: how to write good subject lines, perform mobile optimization, provide perfect content and select the right graphics.
New research shows that poor email marketing correspondence can negatively affect consumer sentiment toward a company or brand. Find out more here.
CMOs are capitalizing on the data and analytics that fuel business growth. Most importantly, they have taken a stance that marketing should be accountable for growth.
Take a look at the illustration here which takes a closer look at how social media marketing will take flight this year. The illustration also identifies thirteen key trends that are set to take off.
By the end of 2015, 50 percent of new retail customer identities will be based on social network identities, up from less than 5 percent today, according to Gartner. Read more.
EXPERTS COLUMN
BY NILKANTH IYER, LEADER- MARKETING & STRATEGY, IBM
Marketing & Sales- are they so different that they need to be aligned. Marketing, as its classic definition says creates customer demand, sales - progresses the demand and fulfills it and ensures customer success.
BY KANIKA ATRI, HEAD- MARKETING & COMMUNICATIONS, NOKIA SIEMENS NETWORKS
Business-to-business (B2B) marketing has evolved from simply having good product collateral to having a 'story' to tell.
PROFILES
SENIOR DIRECTOR MARKETING, ASIA PACIFIC CONCUR TECHNOLOGIES
Starting off his career as a chemical engineer, Chris soon found where his true passion lie, no sooner switching his career course to marketing.
HEAD OF MARKETING, NEO GROUP
Sudeep is a Global Marketer & Management Consultant with rich experience in the global services. He specializes in project management.
EVENT
February 15, 2013, New Delhi
At the summit, highly successful Marketing professionals from various industries will share their knowledge, experiences and insights to flourish your business by choosing best Marketing planning processes and much more.