Marketing City

Kinetic Worldwide

Kinetic Worldwide

Combining Out Of House Media Targeting Synergic Platforms

Amit Sarkar
COO, Kinetic India

Amit took over the leadership as Chief Operating Officer at
Kinetic India in 2013. With a rich experience of 17 years in
media and marketing and sound knowledge of Out Of Home & Print media Amit has worked with The Daily, Clear  Channel, Posterscope, Madison Out Of Home and Sahara India. He holds a Graduate degree in Physics and has completed a one year, Advanced Management Program from IIM,  Bangalore.

Biggest Challenge

The biggest challenge is to ‘stand out’ in this dynamic & ever evolving consumer environment. We are working towards targeted models of ‘synergy platforms’ combining OOH, digital,  interactive, mobile in a way that not only drives relevance to consumer behavior and the environments they engage but also help us deliver targeted communications.

Vision

In India, we are still a long way to go with introduction of new technologies in the OOH space. The vision of Kinetic is to be a forerunner in this space of the Indian OOH journey and to partner
with our clients in providing the best value for their communication needs & investment.

Customers

Our services can be bought by any person who is interested in bringing the brand alive through out of home. Today, we work closely with many prestigious brands like Citibank, Lufthansa, Nike, Mercedes, Skoda, Accenture, Lenovo, Reliance Communications, PepsiCo to
name a few.

Customer Value Proposition

Our footprint with 13 local offices has helped us execute pan India campaigns for various clients. Kinetic has been a forerunner in using technology like augmented reality at key Indian  airports to create consumer experience for Lenovo & built super structures for clients like Yahoo & IBM. We also bring to the table a large amount of cross market knowledge for multiple client categories while managing their OOH business in multiple global markets.

" The vision of Kinetic is to be a forerunner in this space of the Indian OOH journey and to partner with our clients in providing the best value for their communication needs & investment "

Benefiting Customers

We have been associated with campaign using Augmented reality for launch of the new laptop of Lenovo to communicate its features effectively. The Volkswagen ‘Post it’ campaign delivered great results for the brand in terms of churning large number of customer response in booking test drives for the Polo and Vento. GSK -Horlicks ‘AhaarAbhiyan’ was done by Kinetic at Kolkata for the past 2 years where thousands of paintings done by school children were for the first time
exhibited on the walls of underground Metro railway stations to increase the awareness and drive against malnutrition. The canvas captured thoughts of young minds on malnutrition, which later were auctioned to raise funds and donate to an NGO, actively driving this cause.

Competitive Landscape

Kinetic works under a robust price bench marking exercise internally and we have aggregation of media buying with the top 25 vendors in the country. We have a national footprint to reach the lowest pop strata towns. We have consistently for past three years been the largest buyers of airport media in the country.