MARKETING City

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Subrata Basu
Subrata Basu
Associate
Vice
President
Marketing,Nitco
Differentiate Strategies in place with your Competitors

The context of how we look at design and addressing the world of communication within a given brand framework is different.

Unique strategies that gone unseen or a superhit.

Yes some develop over time some are lost due to improper execution

Market share Captured

Insignificant as on date

Positioning products in market

Different for different segments : Overall we have a design framework which decides the same.

Brand Identity creation

By developing a proposition with is relevant and motivating for the customer which makes us unique and different

Way to reach customers through sales force

By providing effective media, touchpoints and new means to shorten the value chain.

Company description & strategies in place

We are in the business where customer seeks surface design..Tiles,Marble,Mosaic. Marketing strategy is to create a compelling design, experiences and better touch points to enable the same.

Today's Marketing Trend

Evolution of digital and the rise in experiential marketing

Biggest pain point

Good skilled people

Matrix to Long sale cycle and multiple Buyers at same time

Many models

Accurate model of customer's buying process

Yes

Relationship of Marketers with the CEO's

Have no clue, can state mine Good

From a customer point of view Purchasing of a product Is

Many aspects overall which gives him an emotional high.

Opinion on Mobile Marketing

Have not used the medium no clue

Thoughts on Social Media Monitoring Tools

Fairly evolved

Some of the Marketing Appeals & Tactic

Anything which has a firm objective rooted in a customer belief

Past, present and future of Marketing for marketing experts

Too vague a question to answer

Opportunities for Business in 2012- the ways to take advantage of them

Opportunities develop better alignment between plan and execution develop higher plane of creativity and innovation


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