Pick any day of the week and there's one thing on every inbound marketer's to-do list: creating new content. But constantly coming up with new content ideas can be challenging.Learn how to keep your content flowing with our new ebook, "A Practical Guide to Killer Marketing Content," which provides a step-by-step approach to help you handle the demands of constant content creation.

Pick any day of the week and there's one thing on every inbound marketer's to-do list: creating new content. But constantly coming up with new content ideas can be challenging.Learn how to keep your content flowing with our new ebook, "A Practical Guide to Killer Marketing Content," which provides a step-by-step approach to help you handle the demands of constant content creation.

Google+ is the new social network on the block. With more than 100 million users and a growing influence on search, Google+ has definitely emerged as a key player in the online marketing ecosystem and poses a challenge to Facebooks domination of the social media space.

The biggest mistake marketers make with Twitter is not realizing its full potential as a way to bring in more revenue. Yes, Twitter is a place for engagement with followers; but it's also a place to generate leads and drive new sales for your organization.

Social media marketing is an engagement with online communities to generate exposure, opportunity and sales. It seems that many marketers see the social media frontier as the next marketing gold rush. Given the low cost of entry, many marketing pros are doing more than just dipping their creative toes into this gold-laden water.

When was the last time you were in a public place and didn't see someone with their phone out-texting, accessing an app or surfing the Web? As smartphone sales have eclipsed PC sales, people are increasingly doing their research, communication and social networking on the fly, using their mobile devices to find anything, anytime, anywhere. And with every mobile status update and app download, consumers are becoming more comfortable about sharing their own location via Foursquare or Facebook check-ins in exchange for more relevant data and offers.

Over the past year and a half, RPS grew its reputation online and became one of the largest pool companies in the United States. Blogging was a major contributor to River Pools' online marketing and business success. Since it started blogging, River Pools accumulated blog subscribers, increased site traffic, and generated leads even during low-demand seasons. According to Sheridan, a few things contributed to the success of RPS's blog. Sheridan and his colleagues integrated techniques to make their blog posts engaging, easy to find, and spread on the web.

Email marketing is arguably the most powerful channel for lead generation. To this day, the size of your email list is a demonstration of your reach and thought leadership.

App store dynamics and ranking algorithms can change by the hour. Newtraffic sources burst onto the scene every week, and strategies that were once effective often lose their luster over time. Nonetheless, most mobile app marketers either don't or can't stay on top of these changes, often rendering their marketing strategies obsolete before they even have a chance to use them. Marketers who are unable to track spend and optimize advertising in real-time are not just wasting their money, but they're also losing opportunities to rise above their competitors.

Managing your business's online reputation is key to owning your brand. For the hospitality industry, this becomes increasingly important as new review sites and travelogues are started every day.