Marketing City

7 Tips for Getting Started with Location-Based Marketing
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When was the last time you were in a public place and didn't see someone with their phone out-texting, accessing an app or surfing the Web? As smartphone sales have eclipsed PC sales, people are increasingly doing their research, communication and social networking on the fly, using their mobile devices to find anything, anytime, anywhere. And with every mobile status update and app download, consumers are becoming more comfortable about sharing their own location via Foursquare or Facebook check-ins in exchange for more relevant data and offers.


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