Over the past year and a half, RPS grew its reputation online and became one of the largest pool companies in the United States. Blogging was a major contributor to River Pools' online marketing and business success. Since it started blogging, River Pools accumulated blog subscribers, increased site traffic, and generated leads even during low-demand seasons. According to Sheridan, a few things contributed to the success of RPS's blog. Sheridan and his colleagues integrated techniques to make their blog posts engaging, easy to find, and spread on the web.