The Top 5 Mobile App Marketing Mistakes And How to Avoid Them
App store dynamics and ranking algorithms can change by the hour. Newtraffic sources burst onto the scene every week, and strategies that were once effective often lose their luster over time. Nonetheless, most mobile app marketers either don't or can't stay on top of these changes, often rendering their marketing strategies obsolete before they even have a chance to use them. Marketers who are unable to track spend and optimize advertising in real-time are not just wasting their money, but they're also losing opportunities to rise above their competitors.