With the exponential rise in the numbers of companies competing for customer attention, effective brand management has become a clear market differentiator. It's safe to say, that there has never been a more important time to develop a unique identity and value proposition through strategic branding.

Successful brands are not created by chance; instead, it's a set of actions taken to cultivate a brand, underpinned by a set of characteristics to steer and reinforce its identity over time. So while building a brand is fundamental to any business that wants to be successful, maintaining it is too, ensuring it stays relevant as consumer behaviour changes.

For large or small companies alike, branding should be at the centre of all marketing activity. To follow this principle, the development of a strategic brand management process will help to ensure that your brand is accurately represented and portrayed at all times to your target audience.

When done right, branding achieves a powerful combination of design, language, and experience, that manifests itself into a very specific feeling. These feelings, that are passionately and emotionally driven, can promote high-value loyalty and affinity that branding alone can achieve.

Brand management process is not a set path that needs to be followed, but rather a logical guide to help you grasp the overall concept of brand management allowing you to apply your own experience and techniques along the way. This edition of siliconindia brings together some of the elite and professional brand management service providers that are adept in brand story telling and know their way to your customers' heart. After all, Brand is something that will leave the first & last impression.

So let us know what you think.