Confucius once said ~ "I hear and I forget. I see and I remember. I do and I understand". Experiential marketing is all about the third part of the quote ­ understanding (and remembering), while doing (experiencing). This is why experiential marketing has become one of the most important tools of every marketing department of organizations. Every experiential marketing strategy is designed to combine all the five human senses, thus creating a lasting impression on someone's mind. But then not every marketing professional can design and deliver an experiential experience that will create brand

loyalty or at least imprint the brand in the minds of the customers forever.

But to create such an experience, the experiential marketing companies need to understand the client's brand, their mission, vision and values just like the back of their hand. Sometimes, even better than what the company themselves know about the way to this engagement model. And only an expert can device and drive such experiential campaigns who understands both the sides of the coin ­ clients and their customers. However, it is equally important to understand the mindset of the target audience and select the right engagement model ­ whether it's social media, event, seminars, promotional activities and others.

If you are looking at finding one such experiential expert, our current edition of siliconIndia Magazine's `10 Most Promising Experiential Marketing Companies ­ 2019' will help you select the perfect match to your need. Featuring in detail their offerings, expertise and their case studies, the edition is a handbook to understand beyond the borderlines of the usual experiential marketing campaigns and leverage expert service to achieve the desired goals. Read to know more about them.

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