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Creating Original Game Changers

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Anamika Sahu, Managing EditorToday, we are flooded with ample ads every minute; but are all of them that creative to earn our attention, both online and offline? A report by Dentsu Aegis Network India revealed that the Indian advertising industry will grow at a CAGR of 11.83 percent to reach a market size of Rs.1,33,921 crore by 2025. Despite the growing market, there are only a handful of ads that catch our attention and stays with us for long.
Hence, we need more creative minds to bring the twist and turn the table for their clients. Building a creative story that connects with the client’s brand and marketing purpose while resulting in better sales and staying with the audience for long are what an absolute successful creative advertising is all about. But developing such creative ads is not an easy feat, especially in the current digital world where coping other’s stuffs are called-out unlike the olden and golden times. So be creative and not a copycat. Find creative agencies that can device brilliant work that matches all your advertising channels like online, offline and television.

If you are looking for such creative partners, then you just have to scroll through the pages of this magazine. We will enlighten you about some of the most respected and expert creative advertising agencies in India through our listing of ‘10 Most Promising Creative Advertising Agencies – 2020’. Scroll through the pages and find your partner in crime.

Do let us know what you think!