Thriving in an information-rich society today, where everything is made available right at the press of a button, a click of the mouse or the flick of a page, it is actually getting challenging for businesses & marketers to reach consumers and catch their attention. In this technologically advanced and digitally-fed world, audience attention has splintered with the explosion of channels. The content marketing is on rise critically augmenting brand visibility and business significance. However, in the recent few years overcoming significant geopolitical tensions and technology evolutions, as most companies are largely adopting digital marketing mediums, PR industry too has hurled its game up propelling the online journalistic landscape. Since always known to be taking an all round accountability to entities' brand awareness and reputation management working across diverse industries, PR industry is growing and transforming profusely through a progressive shift towards digital journalism utilizing the several media platforms. This shift has prolifically boosted the `quality' aspects of contents coming up today, rather giving numbers i.e., `quantity'. Even the well-researched leadership articles are finding lot more preference on online media platforms which in turn is positively enriching PR.

2023 is expected to be a wonderful year for the PR industry unlocking growth for both online and digital media, and being the lynchpin for businesses' larger marketing efforts. The employment of public relations managers and specialists is also expected to grow likewise other industries in the years forwarding by 6 to 8 percent through 2028, with about 24,000 more PR management and specialist jobs being added to the industry by then. There are many PR Agencies indiscriminately augmenting the PR industry's growth in India. Let us look at some of the legacy and upcoming star PR players who have up their game to serve the clients best. Do relay your thoughts on this!