As the world hurtles towards a more advanced marketing economy significantly promoting digital marketing and e-Commerce industry, there is this affiliate marketing that's gaining prolific attention being a low cost business growth plan. Today's business and individual's seek for low budget, low effort and time, and a well contained risk level business that guarantees a high return on their investment, increasing brand awareness with extended audience reach and business growth consequently is worth the effort, amidst the competitive business landscape.

As the internet grows ever more complex, the world of affiliate marketing is cut throat, delivering quality in contents. Though the future of affiliate marketing is looking positive, there are certain trends to watch for in the year 2023 and imbibing them can extensively add on to boosting affiliate preferences to the brand. As influencers are the organic marketers in the marketing segment today, it will be wise for companies to strategically place their trust in nano and micro influencers and acquire potential to reach niche users. Cookies majorly fuels affiliate marketing helping marketers understand user behavior better by tracking their usage patterns across multiple devices and platforms and AI is the tool. Also, as more and more people use their phones to shop online and even voice search SEO while applications usage, thinking about leveraging cross device tracking can be a plus, coupled with in app monitoring.

Even though many entities or individuals are driven by this booming affiliate marketing and embracing it, it may not necessarily be easy to sail through. Well, in this edition listing down some of the effective players in the segment we aim to actively help people along their strive to excel amidst the marketing arena. Read through to know more about them. Do let us know what you think!