Outdoor Advertising Takes Branding All Over

Deepshikha Singh, Special EditorAbout a year ago, Airtel advertisements were a common view. The company chose Out-of-Home (OOH) Advertising to reach out to its customers. Similarly, when Reliance came up with JIO, while great deals and TV advertisements were chosen to reach out to people, the company made the most of its profits with OOH advertising. In a country like India where population is above 1.37 Billion, Outdoor Advertising is the best way to reach out to the target audience and communicate with them. One of the best reasons to prefer outdoor advertising is also because the consumers expect to see it, even when they don't expect to see it.
Gas stations with ads on pump handle, a wall mural at a traffic tunnel entrance, connected scavenger hunt signs in subway stations -- for creative brands, the possibilities are endless. Marketers who keep their heads in their computers will lose out as their competitors find new and ingenious ways to turn old-school ads into modern profit. Mobile billboards, advertising on trucks, advertising on buses, vehicle wraps, signage, TV advertisements, radio ads, banners and bill boards are changing the face of advertising in today's digital era.

The fact that out-of-home, in its entirety, continues to deliver more than 90 percent reach clearly proves it has the staying power to be an effective medium for marketing even with so much constantly changing for where people go for information. Regardless of the appeal of doing everything online, people still get in cars, buses, or trains, every day. They spend time waiting on subway platforms and at bus stops, and walking around city centers. All throughout these activities, they consume advertising. With a vision to showcase the potential of such companies, in this edition of siliconIndia magazine we have featured a list of `10 Most Promising Outdoor Advertising Agencies - 2019'. This carefully crafted list comprises of best-in-class Outdoor Advertising service providers which are setting a niche in the industry with their top-notch offerings. We hope the list helps you find the right Outdoor Advertising partner and we achieve our mission.

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