There were olden times when we used to just look at the product and buy. Perhaps those days are passé now. It is more about experiencing and then buying. From the `nukkad pe khada pani puri wala' to the most expensive gadgets and home, today buying is about experiencing. Hence experience marketing, also known as engagement marketing, is seeing an upward growth curve. Today, experiential marketing is a key strategy of any brand that values its customers and wants then to become brand evangelists.

Experiential marketing is also a key strategic approach that no marketer should miss, but consider central to their marketing communications plan. Today, for any brand to sustain in this dog-eat-dog market, it is essential to instill a certain recall value in the minds of its existing and potential customers. And experiential marketing plays an important role enabling this using strategies such as affiliate marketing, influencer marketing, content marketing and more. This helps brands extensively boost brand recognition ad attract more customers.

Our current edition of siliconindia brings to you the list of `10 Most Promising Experiential Marketing Companies ­ 2021'. We have created the issue with the purpose to make your experiential marketing partner search an easy job. The featured companies are expert in helping their clients become an unforgettable brand and converting their customers into brand ambassadors. Our team of experts comprising industry leaders, and our Editorial Board together have shortlisted the names and finalized the companies to bring to you their story of excellence, offerings and more. Read to know more about them.

Do let us know what you think!