Wedding Traditional Marketing with New Age Marketing, All with One Tone
IMC also increases brand's equity and market share by carefully linking together all forms of communications and messages. As India is a growing market, global companies are eyeing a pie of it and hence integrating all marketing tools and efforts will become inevitable for communications. Hence conflicting messages from different sources or promotional approaches can confuse company or brand image, especially when they are handled by individual functional experts. Web cannot alone be used to build brands and hence the best bet is to wed traditional branding efforts with the interactivity and services capabilities of online communications. And IMC does it the perfect way.
If you are also in search of a IMC provider who can help you take your brands to newer heights and make it have a strong presence among the consumers, our current edition of siliconindia Magazine will help you find one. Our listing of `10 Most Promising Integrated Marketing Communications Providers 2021' will help you to find that one umbrella that offers marketing across various platforms but with one tone. Read to know more about them.
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