Not the floor plans or the eye-catching decorations, visual merchandising contributes to a brand’s storytelling. Especially in the retail industry, visual merchandising is an essential practice to bring more foot traffic and increase sales. The purpose of this technique is to catch the fancy of shoppers into the store with powerful window displays, and then relay the baton to engaging customer experience with in store display and layouts to encourage a purchase or, in fact, convince them to be loyal and returning customers.

Visual merchandising is a creative and commercial practice and like any form of science and creative field, visual merchandising is full of history & dramatic presentations. It is the retail practice we know now because of how time and history shaped it. From traders simply displaying products to attracting consumers' attention, visual merchandising turned into a sale converting element of retail. Types of visual merchandising become more evident.Visual merchandising techniques become more complex and scientific. And as it evolved, there are more benefits of visual merchandising that retailers can have.

There are many fresh and innovative ways to display and sell merchandise, especially in such a technology driven, popup shop crazed era of retail. One latest trend might be surprising, but is effective. Retail brands are collabo rating with other vendors to create products, experiences and special offers to increase sales and to attract new customers. These collaborations exist in various forms pop-up shops, limited edition products, trade shows and special promotions, etc.

In this edition, we bring you some of the Indian players who are equipped to do magic with your store presence. These visual merchandizing service providers can turn your store front into a customer magnate.
Do let us know what you think.