Siliconindia Magazine

VCQRU: Bringing Customers Closer To Their Brands

In this era of modernization and sustainability, age-old plastic coupons and loyalty programs are not just outdated but also a hazard. Since QR codes surfaced in the market, it has become one of the most brilliant tools when it comes to marketing known to boost customer engagement and therefore, driving customer loyalty. They are also trending on more product packaging for easy access to product-related websites, frequently updating supply chain data and visibility. And now a tool for brand protection and protecting consumers from counterfeits. Counterfeiters can impact your business' performance and revenues drastically. Your brand value can be `hijacked' by those desirous of attaining your online identity; they do so by developing an imitation of your website. Counterfeit goods can...