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Cover Story
Profiliad Media: The ROI Ensuring Affiliate Network that Leads a Revolution Against Ad Frauds
Since the inception of internet and digital advertisement, ad fraud has been a deep rooted challenge with an alarming rise. The World Federation of Advertisers (WFA) in one of their reports released in 2016 have stated that ad fraud is likely to cost an amount in excess of $50 billion by 2025, and without sufficient countermeasures, ad fraud losses could pile up to $150 billion per annum within the same time frame. In fact as per industry experts digital ad fraud could already be the second biggest organized crime enterprise, only after drug trade! Since a silver bullet solution to ad fraud does not exist in the market, the ball game boils down to innovative countermeasures that can make a significant disparity. Making this a difference through an additional set of homegrown...
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