Siliconindia Magazine

Cover Story

Radma Research and Consulting: Introducing the Future of High-End Qualitative Research

The consumers have become increasingly complex in their decision making. This has engendered a butterfly effect, propelling market leaders to go beyond run-of-the-mill survey results, and in turn Market Research companies to mine a lot of ‘gray-area’ information behind the black-and-white quantitative answers. Today, with market providing copious choice for customers and with brand loyalty not where it was before, more organizations across the world are discerning the alarming need for qualitative research. But despite the demand flaring up in magnitude, around 95 percent of research companies regardless of the domain still restrict their radar to quantitative surveys. In consonance with the perception of Rajiv Sharma (Founder & CEO, Radma Research), the rationale behind this...