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Cover Story
Media Corridors: Weaving Engaging Brand Stories
Public Relations (PR), an integral part of building strong brand images is often a misunderstood word. Every so often, companies believe that PR’s sole objective is to get them featured across media platforms and at times indulge in manipulative communication. Dispelling these reductionist myths surrounding the PR industry and helping clients build a genuine connect with the right audience through engaging brand stories is Media Corridors. “Staying true to our namesake, we believe that we function as the corridor that can aid brands position themselves aptly in front of the right audience through relevant media channels,” explains Ayushi Arora Gulyani, Founder & Director, Media Corridors. Headquartered in Delhi, the firm amalgamates traditional PR techniques with modern...
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