• Media Corridors: Weaving Engaging Brand Stories
  • Cover Story

    Media Corridors: Weaving Engaging Brand Stories

    Public Relations (PR), an integral part of building strong brand images is often a misunderstood word. Every so often, companies believe that PR’s sole objective is to get them featured across media platforms and at times indulge in manipulative communication. Dispelling these reductionist myths surrounding the PR industry and helping clients build a genuine connect with the right audience through engaging brand stories is Media Corridors. “Staying true to our namesake, we believe that we function as the corridor that can aid brands position themselves aptly in front of the right audience through relevant media channels,” explains Ayushi Arora Gulyani, Founder & Director, Media Corridors. Headquartered in Delhi, the firm amalgamates traditional PR techniques with modern...

Content

Beyond Connections, Building Relations

Anamika Sahu, Managing Editor

Evolution Of India PR

Deepak Visweswaraiah, SVP & Managing Director, NetApp

Leveraging Emerging Technology for the PR Industry

Vaibhav Suri, Senior Vice President, Yatra Online

Engaging Millennials

Reetu Raina, Head - Talent & Culture, Sterlite Technologies

Sentiment Analysis: Evolution Over The Years

Anoop KM, AVP - Marketing, Maveric Systems

Communication Skills Training For A 21st Century Workforce

Shivangi Gupta, Assistant Director - English, British Council India

What Should Be Businesses' Strategies For Selecting & Implementing New Technology?

Amit Srivastava, Director - Global Head of Practices & Technologies IMS, KPIT