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Cover Story
Groupé MRP India: Redefining Customer Experience the Creative Way
Wearing a navy blue suit over a frost white shirt with a tie that compliments the whole attire, a suave man with his young male assistant walked into a luxury-car showroom in Mumbai. Looking at the person, he evoked the feeling of a purchase. The salesmen swiftly activated the regular sales information mode. What they did not know was that the man had other plans that could actually better their overall sales. The man and the assistant who had walked into the outlet and experienced the customer engagement process was the chief strategist and creative head of GroupE MRP an integrated Marketing and Retail Solutions company that provided creative Customer Experience Solutions.
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