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Cover Story
Fountainhead Conferences and Exhibition Services: A Reliable Partner Proffering Quintessential Services Globally
The fact that the Indian exhibition industry is thriving at a growth rate of 12 percent per annum and is estimated to surpass its current worth of Rs.65,000 crore, even in today’s era of internet ubiquity, deserves more than a passing thought. This reaffirms that no YouTube video can outclass the touch and feel aspect of a product exhibited in a trade show and no website can explain its unique selling proposition better than an exhibitor at an event. Unsurprisingly, exhibition stalls hold the crown as the best shopping medium, since around 81 percent of the attendees have buying authority and 46 percent of them are from executive management. This explains why 99 percent of marketers vouch for the unique value trade shows offer over other mediums.
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