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Cover Story
ADOHM: Eliminating the Intricacies of Modern Digital Advertising Process via Artificial Intelligence
Today enterprises opt to work on digital marketing strategies instead of traditional ways, to build up their brand image and reach targeted customers as quickly as possible to grapple with the massive competition in their respective fields. In contract, the objectives of hyper-personalization, maximizing advertising budget, analyzing customer data and predicting customer behavior are some of the major challenges faced by modern marketers. The need of the hour is expert who can overcome these dilemmas along with automating the processes and reducing the manual effort. Born with the dexterity to deliver the best of these three worlds, ADOHM - an AI based marketing platform - has emerged into a name to reckon on. Founded in 2012, the company automates the entire advertising process,...
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