• The Ads Need To Slay!
  • Cover Story

    The Ads Need To Slay!

    The Advertising industry has grown extensively over the past years, meandering through different forms. From papyrus to walls and stone tablets, to billboards, newspapers, radio, television, then computers to mobile phones, advertising has had a history of communication mediums. However, the advent of digital has metamorphosed it completely providing businesses with a deluge of options to communicate to the customers. Companies today hyper target customers through creative advertising on a variety of platforms. Moreover, now, the story is not entirely about a product or service to be launched in the market, and then drawing customers towards it, instead there's a big shift that's happened from the market being product-driven to consumers driven. And sometimes, even if it's the other way...


The Secret Ingredient

Emmanuel Christi Das, Editor

Ransomware Myth Busting Five Myths Of Modern Ransomware Attacks

Ryan Hunt, Senior Intrusion Researcher, CrowdStrike OverWatch

The Current & Evolving Cloud Tech Landscape

Abhishek Agarwal, President - Judge India & Global Delivery, The Judge Group

Not-For-Profit Organization: Transforming Communities In The Long Run

Shridhar Venkat, CEO, The Akshaya Patra Foundation

Trends & Innovation Transforming The Future Of Food & Beverage Industry

Vijay Sreedhar, Executive Director, Cuppa Beverages

Vernacular Ads: The Next Big Step In The Digital Industry

Himanshu Arya, Founder & CEO, Grapes Digital

Industrial Wastewater Treatment

Shankar Rajaram, Area Sales Director ­ Industry, INDO Region, Grundfos

Sustainable Development ­- The Way For Future

Shabbir Kanchwala, Senior VP, K Raheja Corp