The Ads Need To Slay!

Cover Story

The Ads Need To Slay!

The Advertising industry has grown extensively over the past years, meandering through different forms. From papyrus to walls and stone tablets, to billboards, newspapers, radio, television, then computers to mobile phones, advertising has had a history of communication mediums. However, the advent of digital has metamorphosed it completely providing businesses with a deluge of options to communicate to the customers. Companies today hyper target customers through creative advertising on a variety of platforms. Moreover, now, the story is not entirely about a product or service to be launched in the market, and then drawing customers towards it, instead there's a big shift that's happened from the market being product-driven to consumers driven. And sometimes, even if it's the other way...