Marketing City

11 Most-Effective Advertisers in Facebook

By SiliconIndia   |   Thursday, March 22, 2012
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Bangalore: Facebook announced the winners of its first-ever Studio Award, that rewarded campaigns that "made full use of Facebook marketing products" in a celebration of all things viral.

With 1000 submissions from 40 different countries, some stinkers were sure to fail like and "Be the Butt Campaign," which asked pet owners to submit a photo that would replace its "iconic rear end" logo with the butt of a contestant's dog.

For American Express "Small Business Saturday" campaign by Digitas and Crispin Porter + Bogusky won the Facebook Studio Award's highest honor, the Blue award. If the campaign's title didn't give it away, "Small Business Saturday" efficiently mobilizes consumers to frequent stores owned by small businesses.

"Mob the Rainbow" campaign for Skittles, which engaged Facebook fans to participate in real-life, physical events was the favorite one. For "Valentine the Rainbow," Skittles had fans sending hundreds of Valentine's Day cards to someone who they didn't think got a lot of love during the rest of the year.

Effective Advertisers in FB

1. Digitas and CP&B's campaign for the "Small Business Saturday" -- 2,831,273 Likes: Blue Award
2. Duval Guillaume's "Fashion Tag" campaign for Flair -- 36,302 Likes: Gold Award
3. Hasan & Partners' campaign for KIASMA Museum of Contemporary Art: Gold Award
4. Evolution Bureau's "Serenading Unicorn 2011" campaign for Wrigley's Juicy Fruit (gained 40,000 fans): Gold Award
5. Walker Werbeagentur's "What Zurich Needs" campaign for the Social Democratic Party of Switzerland: Gold Award
6. Zaraguza DIGITAL's "My Blood Group" campaign for the health insurance company Dovera: Sliver Award
7. Noise's "Progress Thru Processors" campaign for Intel (148,000 fans): Sliver Award
8. Imagination's "Community Seeds" campaign for Commonwealth Bank (124,156 Likes): Bronze Award
9. LiveAD's "Corrida Sp-Rio 2011" campaign for Nike (231,693 Likes): Bronze Award
10. Evolution Bureau's "Mob the Rainbow" campaign for Wrigley's Skittles (21,021,389 Likes): Bronze Award
11. R/GA's campaign for the Nike+ GPS App (3,663 Likes): Bronze Award

Experts on Marketing
Shyam  Sekar S
Senior VP
TaurusQuest Global
Market Analyst
Dart Consulting
Aditya  Sarna
Product Manager
Satrajit  Sen
tripod entertainmet
Ashok  R
Agile Force
Subhasish  Dalal
Training Manager
ICICI Prudential
Surajit  Das
Relationship Manager
Prof J P  Singh
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