Marketing City

12 Worst Ads by Apple inc.

By SiliconIndia   |   Monday, March 19, 2012
Print Email

Bangalore: Apple is a master of marketing is regarded as an absolute fact of advertising. It was not always so. They had created thousands of ads over the year and all of them were not as stylish and pleasing as the one we see today for the iPhone & the iPAD. Some of their creation went totally worst which they probably like to forget. (That's Gene Shalit, the face of Apple in 1996, for instance.)

Some of the unpleasant ads by Apple inc.

Apple's first ad in 1976. 'Number of the beast' pricing. And the unreadable logo(Apple's first logo, designed by Ron Wayne, depicts Sir Isaac Newton sitting under an apple tree).

In 1979: nudity can be ignored. The worst part was Apple expects consumers to write a 1,000-word essay.

Again in1979 the ad My eyes! My eyes!

In 1982 what could be more exciting than winning the 'grand prize of increased productivity'? for sales staff.

In 1983: These would fetch a fortune on eBay today.

In 1984: The other '1984' ad-a crushingly embarrassing sales video scored to the theme from 'Flashdance.'

In 1984: It's also one of the most affected, overrated ads the company ever made.

The ad in 1994 communicate that Before the Newton it was impossible to keep your cats and pizza organized.

1994: Yes, Apple made an infomercial.

1996: Don't all the kids want to be like Gene Shalit? He is the cheesiest movie critic on earth, after all.

1996: Check out that bike messenger's outfit.

1997: Although the 'Think Different' campaign was pivotal for Apple, many people balked at the use of John Lennon, who died in 1980, to endorse the brand.

Experts on Marketing
Shyam  Sekar S
Senior VP
TaurusQuest Global
Market Analyst
Dart Consulting
Aditya  Sarna
Product Manager
Satrajit  Sen
tripod entertainmet
Ashok  R
Agile Force
Subhasish  Dalal
Training Manager
ICICI Prudential
Surajit  Das
Relationship Manager
Prof J P  Singh
Write your comment now
Social media marketing is an engagement with online communities to ...
When was the last time you were in a public place and didn't s...