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7 Important Marketing Lessons from the Wizard Harry Potter

By SiliconIndia   |   Thursday, August 30, 2012
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Bangalore: If you happen to be rooted hardcore in to field of marketing, you know that the world around you, even to the extent of the fiction you read somehow weaves itself in to the marketing world; such is the case even with J.K Rolling's Harry Potter series.

Business2Community has creatively enlisted the storyline that in a way relate to marketing which could perhaps help with a better understanding of marketing for your business organization as reported by Pardot.com.

Harry Potter and the Sorcerer's Stone
Although Hogwarts may initially seem like a school filled with absurdity and magic with friendly half giants and chocolate covered frogs, it takes eleven- year- old Harry who is able to sense the underlying evil and eventually confronts the dark Lord -Voldemort.

Marketing Mantra: We marketing professionals could take a hint to what this actually means for us: the simple fact that we can't really afford to underestimate even the smallest competitors in the business, as there could be a small business that might find its way on top of the market (you never know).

Harry Potter and the Chamber of Secrets
In the second installment of the series, Harry is up against danger, right from the very beginning! Worse still, Harry faces a situation that could tarnish his reputation for good at Hogwarts.

Marketing mantra: If we relate the second installment of the series to the marketing field, what strikes us firstly is how important it is to maintain a good brand identity. Social networking sites would surely come in handy here.

Harry Potter and the Prisoner of Azkaban
The third installment in the series emphasizes relationships basically. Harry is on a mission to learn about his Godfather, parents, Sirius Black, Peter Pettigrew, Voldemort and Dumblebore.

Marketing Mantra: One message we can catch hold off from this book is how important learning our own marketing team can be and the ways in which we can best utilize their individual strengths effectively.

Harry Potter and the Goblet of Fire
In the event of the Triwizard tournament, Harry is faced with an enormous challenge and has to step-up his game by working hard in order to beat his older opponents.

Marketing Mantra :The fourth installment to us can suggest that we have to know our market and our competitors very well in order to climb the ladder in the business ,just like how Harry took the effort to strategize his position among his rivals, we can do the same to understand effectively where our business stands in the market.

Harry Potter and the Order of the Phoenix
The fifth installment of the series is primarily about how Harry and his team find Dumbledore's army; a group devoted on learning real spells in defensive situations.

Marketing Mantra: The tip that we can imbibe in to our own marketing team from here is that we have to make use of the tools available, be it the latest technology, social media, marketing automation; after all, it's there only to help you to further improve your marketing techniques.

Harry Potter and the Half-Blood Prince
In this book in the series, Dumbledore steps-in to assist Harry, and only through Dumbledore, Harry comes to learn that the dark Lord's weakness is his dependence on the horcruxes , the insight is invaluable in defeating Voldemort.

Marketing Mantra: Similarly you can gain a thorough knowledge of your competitors and get to know their drawbacks, this would serve you good as you can learn how to better improve what your competitor doesn't offer and satisfy your customers requirements .This of course, is one good advantage that you wouldn't want to miss out on.

Harry Potter and the Deathly Hallows
In the last and final book in the series, Harry knows exactly what he desires - the end of Voldemort, his nemesis. Therefore, Harry chooses to forego his final year at Hogwarts in the search for horcruxes. However, the power of the deathly hallows now makes matters a bit more puzzling. What will Harry choose? Will it be horcruxes or the deathly hallows that Harry chooses as a tool in to defeat the dark Lord?

Marketing Mantra: Many a time we tend to get sidetracked by the more tantalizing options available, but its best to be sure what your clients expect from you and prioritize accordingly.
Maybe, if we attempt to look a little more closely in to fiction we could possibly find some insight that could perhaps, directly guide us in the world of marketing in which we live. Be on the look out !

Experts on Marketing
Shyam  Sekar S
Senior VP
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Ashok  R
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Subhasish  Dalal
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Surajit  Das
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Prof J P  Singh
Professor
IIMA
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