Marketing City

7 Points to Consider before You Grab Prospective Influencers

By SiliconIndia   |   Thursday, December 27, 2012
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Bangalore: When marketers think about identifying influencers on social networking sites, there is a tendency to only look at the obvious:  ranking by stardom or industry status, by traffic, by number of likes, by number of comments, etc.
Effectively engaging and working with influencers necessitates equal amounts of research, public relation skills, psychology and of course, common sense. However, there are quite a few pitfalls which marketers fall prey to and therefore there’s much to consider before you reach out to marketers. Some points to consider include: point of view of the influencer, point of view of the company, damage control measures, ongoing reputation monitoring, deception avoidance, out of the box influencers, estimation of client’s knowledge of influencers. Below is an infographic that illustrates the aforementioned common pitfalls to consider while you take up the task of influencing the influencers, which is brought to you by Scott Marticke and aditilitehouse.com. The illustration also has quite a few noteworthy suggestions to offer marketers. Take a look:




Experts on Marketing
Shyam  Sekar S
Senior VP
TaurusQuest Global
Market Analyst
Dart Consulting
Aditya  Sarna
Product Manager
LetsGoMo
Satrajit  Sen
director
tripod entertainmet
Ashok  R
HR
Agile Force
Subhasish  Dalal
Training Manager
ICICI Prudential
Surajit  Das
Relationship Manager
Monster.com
Prof J P  Singh
Professor
IIMA
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