Marketing City

A Marketer's Top Priority for 2013: Online Video Content

By SiliconIndia   |   Thursday, December 27, 2012
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Bangalore: Facebook updates, Twitter tweets, posting blogs, infographics and more– content marketers have more than enough online platforms to market their brand. However, with the increasing amount of Social use and social marketing, winning strategies are all that separate market leaders from the rest. As marketers set initiatives for 2013, video content to be posted for social-users should be a priority.



In 2012, online video viewership grew tremendously, and reached an all time high. Content marketers ought to consider these trends especially in terms of social media marketing campaigns; as reported by brafton.com.



Give them what they want- Give video!



So why should you consider video?  Video marketing has great potential as more people demand video.



A report from Cisco indicated that by 2016, it will take more than six million years to complete watching all of the video content available on the internet. Moreover, web video is estimated to compose over fifty-five percent of traffic. Video is highly enveloping – the average viewer watched 1,182 minutes of video during November (2012), as indicated by comScore‘s latest 2012 Online Video Rankings. Also, thirty-seven percent of buyers are more likely to show signs of engagement  with a brand’s  social content when there’s a promise of video, according to ClickZ.



Video viewing via the internet is also inching past the consumers traditional viewing experience which includes television. Nielsen’s “Global Online Consumers and Multi Screen Media” report indicated that online video is slightly ahead of TV, with eighty-four percent of viewers reporting that they watch online videos, while  eighty-three percent said they watch content via television.



Social is a key platform for sharing (and viewing)



Social networking sites don’t seem to slow down a bit. These sites also see consistent sharing; marketers will need to capitalize on video’s potential by posting multimedia content via this channel
Here’s solid proof of sharing on social networking sites: Facebook sharing witnessed an eighteen percent spike in 2012, while Twitter grew by an overwhelming fifty-five percent. Therefore, upon learning such facts, it becomes obvious that making video content has to become a priority for content marketers in 2013.


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