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Consumption of Content Via Social Media: Illustrated

By SiliconIndia   |   Thursday, January 10, 2013
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Bangalore: The mass adoption of social networking sites and the escalating usage of smartphones and tablets over the past few years certainly suggests that the more traditional outlets like TV, radio and even websites no longer hold a monopoly on how people consume brand content.

Indeed, more and more consumers today pay careful attention to the opinions published through blogs, reviews as well as discussion forums.  An estimated thirty-two percent trust a stranger’s opinion on products or services published on such channels even more than they would trust branded ads. Furthermore, the increasing usage of smart phones and tablets indicates that consumers are essentially “always online”, and hence brands can now tap into this availability with innovative promotions, using video, photos and other rich media content. Below is an illustration which takes a closer look as to how we consume content from brands in this digital era. The infographic comes courtesy by

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