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MJ-The King Of POP, is Back with Pepsi Cans:

By SiliconIndia   |   Thursday, May 31, 2012
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Recently Pepsico announced its deal with the assets of MJ to use the image of late pop star for its new global marketing drive. However the promotional strategy will vary by country, but will include special version cans bearing MJ's image, a TV ad in some markets and chances to download remixes of some of his most famous songs.

Pepsi did not disclose the terms of its deal with the singer's estate as they partnered with MJ in 1983. He died in 2009.

In the U.S. the company is rolling out collectible 16-ounce blue cans that bear an image of Jackson striking one of his iconic poses. Consumers will be able to download remixed tracks from "Bad" by scanning the codes on the cans with their smartphones.

Consumers will also see a TV ad featuring MJ's music in the Chinese market. Contests will also let consumers win tickets to a Michael Jackson-inspired show by Cirque du Soleil and leather jackets inspired by the singer's style.

Pepsi is banking on the nostalgia Jackson can bring to people's mind; the partnership also resurrects painful memories.

Jackson's hair famously caught fire while filming a commercial for Pepsi in Los Angeles in 1984. The fire happened after a spark from a pyrotechnics display landed on the singer's head. Jackson suffered severe burns and many trace his addiction to painkillers to the incident. Pepsi gave Jackson $1.5 million as a result.

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