ANSR has unveiled its refreshed brand identity and the new company logo.

Called the ‘Future Beam,’ the new logo is modern, vibrant and shines a bright light on the company’s future, it said in a press statement.

This rebranding reflects a balance between ANSR’s legacy and future positioning. Interconnected with presence and strength, the two parts in the new logo work in perfect harmony, showcasing the collaborative partnerships and end-to-end solutions that ANSR provides to customers, the statement added.

Lalit Ahuja, founder and chief executive officer, ANSR said, “The recent big changes in ANSR’s business structure and vision made us stop and consider how the business is perceived by customers and employees alike. We realised it was time to refresh the brand touchpoints and communicate the organisation’s new, evolving direction with clarity and consistency.”

“As the new chapter of ANSR evolves, our new brand identity is something the employees and stakeholders can be proud of for the long term," Ahuja added.