ArtE Mediatech, India's prominent Creative, Media, and MarTech agency, has proudly announced its latest collaboration with Hero Lectro. Following a rigorous multi-agency pitch, Art-E has been entrusted with the comprehensive responsibility of planning, strategizing, and overseeing brand, social media marketing, and performance marketing for Hero Lectro. The management of this mandate will be centralized at Art-E's Delhi branch.

In addition to these core responsibilities, ArtE will prioritize augmenting brand awareness, elevating brand recall value, and cultivating consumer consideration. The agency aims to aid Hero Lectro in reclaiming both the audience's mindshare and market share within the burgeoning e-cycles category.

Expressing his enthusiasm about the collaboration, Amit Dhawan, Partner & CEO of Art-E, stated, "We are ecstatic to embark on this new alliance with one of the industry stalwarts. Hero Lectro has been making marks in the industry and redefining mobility in India with unique riding modes. By working together, we are excited to bring our creative ideas and expertise to the forefront and set new boundaries in this industry. I am confident that this partnership will result in great outreach for the brand, and I can't wait to see how this unfolds".

Sriram Sundreson, CEO of Firefox Bikes Pvt. Ltd., shared his excitement, saying, "We are thrilled to onboard the creative nerds of ArtE Mediatech. Their expertise and capabilities in setting revolutionary marketing trends in the industry are seamlessly aligned with our vision to make Hero Lectro e-cycle the most preferred e-cycles in India. We look forward to a healthy collaboration and setting new benchmarks in the industry".